
eVentive will work with you to build a CRM strategy to provide your customers a consistent experience across all your customer touch points. This road map will help you build customer-centered CRM Ecosystem by focusing on people, process and technology - not another software "solution". Here is how it works...
CRM Vision and Strategy:
Set a high level vision and direction of CRM goals.
Guiding Principals:
Build a framework for balancing objectives and CRM decision making.
Imperatives/Capabilities:
Define methods for achievement of objectives and realization of the CRM vision.
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CRM Ecosystem is a state when all customer facing people, process and technologies functioning as a unit to provide consistent and informed customer experience anytime, anywhere with any device - in other words, in the customers terms. |

Core Process/Metrics:
Provide measurement tools for Customer facing activities. Mapping Core Processes to support the CRM Capabilities in step 3.
Assess environment and select technology:
Map the current state and select pertinent tools to develop desired future state.
Risk Assessment:
Assess the potential pitfalls throughout the initiative life-cycle. Capabilities Implementation Plan:
Present a map to help achieve objectives and communicate the vision.Governance Model
Align all customer facing employees/channel partners.
Functional Areas:
Identify the functional areas required to support core processes
Requirements:
Define specific functionality required to support core processes